This was more of a photography project than a design project. The assignment was up to us. We were to assign ourselves a project that was a series. I decided to do a mock MINI Cooper ad campaign.

The idea behind this is that MINI is one of the few car companies that encourages their buyers to customize their cars.

I took that idea and created the "MINI-You" campaign, which portrays buyers who have made their MINI their own by customizing it in a way that reflects their personality. I also wanted to make this look like current MINI pieces. The design was to follow their current ad design.