Point Taken is a mock company that I created for my Branding class at Drexel. We had to come up with different types of logos for our company. We were to do a pictorial, text, and abstract logo for the company. The displayed is my final for it.

Point Taken is a custom map and directional sign creating company. It is a business to business company, trying to appeal to developers and campuses.

This project was fun, yet difficult. Trying to come up with a non-cliche logo for a map company was hard. It is really easy to fall back into globes and arrows.

For the final, I chose to go with the abstract logo. I felt out of the choices this was the best to represent. Also the coloring I chose was to make it bold, and to stand out from the blue and silver crowd.