Initiative is a concept app for playing D&D either online or in person.
It would catalog players characters, their equipment, spells, health, etc.
Ideally the players and Game Master would all use the app, and the apps would communicate to each other. This would allow for turn alerts in “battle mode” as well as data sending for dice inputs and damage dealt.
TYPE: Logo, App Design ROLE: Art Director PROGRAM: Adobe XD
Amy Awes0me is an entertainment journalist and pop culture pundit. My work included: a new logo and branding across social media platforms, a freshly designed website with proper user experience and navigational flow, media kit creation, design of promotional materials, and ongoing website maintenance.
CLIENT: Amy Awes0me TYPE: Logo, Website, Promotional Products ROLE: Art Director LINK: View Live Link
Halloran is a consulting firm, who were looking for a site redesign.
They were looking for something bold, but professional that reflects their personal beliefs and style.
CLIENT: Halloran Consulting EMPLOYER: Garfield Group TYPE: Web Design ROLE: Art Director LINK: View Live Link
The Cloud Pay site was bold redesign that would be inspired by some of their other current rebranding initiatives.
The result was a couple of options that reflecting the bold color and type of their print pieces, with the use of photography to emote the global scale of their company.
CLIENT: Cloud Pay EMPLOYER: Garfield Group TYPE: Web Design ROLE: Art Director
Farmers Market Festival Campaign
Toll Brothers asked for a concept for a fall campaign that could be simple, clean, and used over multiple mediums.
I provided this option using simple typography and photography to provide the feeling of fall while being simple in nature.
CLIENT: Toll Brothers EMPLOYER: Toll Brother TYPE: Print & Digital Marketing ROLE: Art Director
Landing Page Header
Peddlers Village is an outdoor shopping experience that was looking to help spread the word about its renovated inn and dining options, brand new brewery and distillery, and quirky local events, while boosting weekday traffic.
CLIENT: Peddlers Village EMPLOYER: Garfield Group TYPE: Web Design ROLE: Art Director
Confidence Plus UX
Eastern Auto Parts Warehouse's program Confidence Plus is a unifying warranty to be honored and used in certified locally owned auto repair shops.
The task was to create an equally unifying website that would host information on all of the certified local shops, that could be easily scanned through for whatever information was needed by the user.
CLIENT: Eastern Auto Parts Warehouse EMPLOYER: Garfield Group TYPE: Web Design ROLE: Art Director
AmeriHealth Administrators didn’t just ask us to redesign their website. They wanted us to bring health care into the modern world. To us that meant bold, contemporary copy, visceral visuals, a fully responsive design, and just the right amount of minimalism to keep it all together. The result was a forward-thinking site that shows how healthcare should be portrayed in the digital world.
CLIENT: AmeriHealth Administrators EMPLOYER: Tierney Agency TYPE: Web Design ROLE: Digital Designer LINK: View Live Link
Greenfield Senior Living
Greenfield Senior Living was seeking a way to differentiate their brand from the staid, overly corporate “sea of sameness” plaguing the senior living space — offering a compassionate, human touch to families making an important decision about their loved ones’ care.
The designed featured a streamlined user flow, uses photography to convey the strong sense of community, UI designed with target age groups in mind, and responsive design for best results on any device.
The post-launch results exceeded all expectations — with huge jumps in lead generation and conversions. In addition to the increase in lead generation calls, Greenfield saw a 38% increase in unique visitors, a 22% increase in conversions, and a 10% decrease in conversion costs.
The redesign earned the new Greenfield site a Communicator’s Award of Distinction in the Digital Category (Website) from the Academy of Interactive and Visual Arts, a Silver award for Websites – Branding from the Davey Awards, and the 2017 Best In Show award — the highest honor from the W3 Awards — for the Healthcare category.
CLIENT: Greenfield Senior Living EMPLOYER: Garfield Group TYPE: Web Design ROLE: Art Director
86 & LEXINGTON
TD Bank was building a first-of-its kind, tech-centric location in NYC. And they asked us to create content for its four giant LED screens. Our goal was to show how TD and their almost unmanned location are using technology to make banking easier, faster, and smarter. And better for NYers who are always on the go. So we developed an adaptive video feed featuring live weather and subway times to help NYers navigate their day, along with NYC facts, panoramic photography, and more. The result: we helped turn a former corner at a prominent NYC subway location into more than an express bank. We helped TD create a digital oasis from the busy city outside.
CLIENT: TD Bank EMPLOYER: Tierney Agency TYPE: Motion/Information Design ROLE: Digital Designer
People can, and do skip YouTube ads after 5 seconds. So we took TD’s new “dramatized” TV commercials – which show how they take the drama out of banking – and condensed the drama into 5 seconds. Then left viewers with a laugh whether they press ‘skip’ or not.
My role consisted of concepting how to adapt the commercials to YouTube, concepting alternate YouTube endings to the spots to take advantage of the skip button, story boarding and casting.
CLIENT: TD Bank EMPLOYER: Tierney Agency TYPE: Broadcast Design ROLE: Digital Designer
CHEVY | UBER
Everyone loves free things. Everyone loves using Uber. Everyone should love the new Chevy lineup. In this concept, Chevy would team up with Uber to create the Chevy Free Rides event.
The event would travel across the country, hitting major markets/cities, utilizing the great new Chevy lineup as Uber cars, and offer free rides to the users for a weekend.
This ‘forced’ test-drive allows for people to experience Chevy in a whole new way. And because they are not driving, they can focus their attention on the cars themselves.
Chevy would work with Uber to modify it’s app to allow a user to chose Chevy as the pickup instead of standard Uber, Uber black, etc.
The event would be supported by a full digital campaign. The site would should where and when the event is hitting your area, allows for reminder signups, so the user won’t forget to use Uber. Users will also be offered links to download the Uber app, if they already don’t have it. They can check out the lineup right there, with car overviews. The users will also be reminded to share photos using #ChevyFreeRides as well as the hashtag from their town, to receive a Uber promo code for when chevy isn’t around, and also be entered to win their own Chevy.
Promo for this car would be surprise celebrities picking up Uber users in NYC, LA, and the like, with the users reactions filmed by hidden camera.
The footage for this would be used in places such as Hulu, as well as promoted Facebook posts.
Another way to target people for this campaign is geo-locating banner ads that will show you real-time maps of the users city, with the Chevy Ubers driving around on the map, with a link to the site.
TYPE: Advertising/Web Design ROLE: Art Director
FINE WINE & GOOD SPIRITS PROOFS ON THE BOTTLE
Fine Wine & Good Spirits wanted to give dads a more memorable gift. One personalized for them, but crafted by you. So we created the Proof’s On The Bottle microsite, where you could customize a Father’s Day message, and have it either engraved onto the glass or added to the label of your dad’s favorite spirit. Then we promoted it through social, Pandora radio, and the store’s weekly eblasts.
CLIENT: Fine Wine & Good Spirits EMPLOYER: Tierney TYPE: Web Design ROLE: Digital Designer
This invite was modeled after an airline boaring pass.
These were for my brothers wedding, were he and his bride to be wanted to do a "love is in the air" theme due to my brother being a pilot.